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Cost Per Visitor

Cost per Visitor is a unique pricing model to indicate and measure the success of the advertising campaign. It also helps to know if the web conversions are running smoothly and if the keywords used for the promotion are up to the mark of converting the traffic into leads. In online marketing, it is quite obvious that the measurability relatively depends on movement of the online traffic surfing your website. Secondly it orders to some specific lead to generate from the visitors. Specifically CPV is where advertisers pay for the delivery of targeted visitors to the advertiser website.

Four Divisions LLC has vast experience in online marketing and designing services. Our teams of professionals who are experts in search engine mechanism are specialized in various techniques of online marketing strategies like PPC, Affiliate Marketing, SEO, E-mail Marketing and social media marketing.

We are experts in handling your online business with appropriate keywords, ad copies, budget models and marketing campaigns. Four Divisions LLC has a large pool of qualified PPC professionals who define appropriate budget model based on the requirement of the client’s business. The Measuring metrics for checking qualifying leads depends upon the successful execution of the campaign.

The Formula:

Cost per visitor = total website spend / total visitors
(expressed in dollars)

With this model one can assess the campaign effectiveness properly. It shows the effectiveness of your ad campaign and the performance of your keywords generated for the campaign. Remember a high cost per visitor is often a sign of an ineffective advertising program.